Will your business idea work?
Find out in 30 seconds.
Type your idea below. Get an honest viability score instantly — then unlock the full investor-grade analysis: market size, competitors, risks, and your action plan.
Free · no credit card · 10 validations a month · results in ~30 seconds
Powered by frontier AI — your full report is analyzed by OpenAI's latest GPT model, the newest and most capable available.
Describe it
A few sentences about your idea or existing business. No signup to start typing.
Get your score
An honest 0-100 viability score with your strongest signal and biggest risk — free.
Unlock the full report
31 expert sections, streamed live — the depth of a strategy consultant, in minutes.
For new businesses
Startup or side project, tech or traditional — test the idea before you spend money on it. Viability scores, the riskiest assumptions to validate first, and three concrete ways to start with revenue scenarios for each.
For existing businesses
Point us at your website. Get growth opportunities, competitor threats, and concrete differentiation recommendations grounded in what you already do.
One report. Every framework that matters.
Market & money
TAM/SAM/SOM with methodology, 5-year forecasts, unit economics, pricing strategy.
Honest risk
Risk matrix, pre-mortem failure analysis, idea killers, and what would make investors say no.
What to do next
Validation roadmap, 90-day action plan, and differentiation moves competitors can't copy.
Every section is reasoned out by a frontier model. We run OpenAI's latest GPT model — the newest and most capable available — with extended reasoning switched on. The quality of the thinking is the product, so we don't cut corners on the model doing it.
Not sure yet? See a complete sample report →
Your idea is one paragraph away from a verdict
Free score in 30 seconds. Your first full report is on us.
Score my idea freeFrequently asked questions
What can I try for free?
Your instant idea score is free. Just sign up with your email, no card required. Your first full report is on us too, so you can see everything before paying a cent. After that, buy credits that never expire (from $9) or pick a monthly plan if you validate often.
How is this different from asking ChatGPT?
Getting this depth from a chatbot takes a long back-and-forth conversation, and you're still left stitching the answers together yourself. IdeaMBA does that work for you: one professional report covering 31 expert frameworks, from market size and competitors to unit economics, risks and a 90-day plan. It's organized into clear chapters with charts and scorecards, and saved in your dashboard.
Can I trust the results?
Every report is reasoned out by the most capable AI models available, and it's built to be honest, not flattering. Each score comes with the reasoning behind it, so you can see exactly why. Think of it as a sharp second opinion that shows you which assumptions to test with real customers first.
Is my idea safe with you?
Yes. Your reports are private unless you choose to share a link. Your idea is analyzed through OpenAI's business API, which by OpenAI's policy is not used to train their models. We never sell your data or use your idea for anything except your own report.
Is payment secure?
Yes. Every payment is processed by PayPal, one of the world's most trusted payment providers. Pay with a credit or debit card or your PayPal account. For one-time purchases you can usually pay by card without a PayPal account. Your card details go straight to PayPal, and we never see or store them.
How long does a full report take?
Your instant score takes about 30 seconds. A full report takes about five minutes, and you can watch the sections appear as they're written, so you can start reading right away.
Does it work for my kind of business?
Yes! Tech startups, side projects, local shops and services all work, and so do existing businesses: share your website for growth ideas and competitor threats. Write in your own language and your report comes back in it.
What if something goes wrong?
If a report fails on our side, your credits come back automatically. Not happy for another reason? Contact us and we'll look into it personally. Monthly plans can be canceled anytime.
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